Lime after lime
Fresh-cut lime, a dry peel edge and a clean, sharp finish.
FLAVOURS / BRIGHT / JUICY / SHARP
Citrus. With a twist.
Bright is the beginning. Peel, pith, sweetness and a little bite give citrus somewhere more interesting to go.
Start a project
THREE WAYS INTO THE CONVERSATION
Pick a direction.
Make it your own.
Orange, amplified
Juicy orange lifted by bitter peel and a softer floral suggestion.
Grapefruit attitude
A pithy, bittersweet direction with a lively aromatic top.
A starting point for citrus-led beverage or concentrate briefs. Suitability is assessed against the specific product and target market.
A LITTLE CLARITY
Good questions.
Straight answers.
How sharp is too sharp?
Tell us the base, sweetness system and target acidity. A citrus direction that sings in one product can feel harsh or muted in another. Evaluate it in the intended formulation.
What happens when I add a direction to my brief?
It joins a shortlist held in this browser tab. Open the project brief to review your choices and explain the application. A shortlist is not an order or a sample reservation.
GOOD CHEMISTRY STARTS WITH A CONVERSATION
Like the direction?
Let’s go further.
Your brief can take the idea somewhere completely different. That’s the point.
Start a projectTalk samples