Define the claim
Natural, upcycled and regenerative describe different things. Ask what the words mean for the actual material and how the claim is supported.
RESPONSIBLE CHOICES
Less noise.
Better questions.
Good intentions need more than a good headline. We want sourcing and formulation conversations to be specific, useful and supported by evidence.
Start a project
OUR POINT OF VIEW
Ask what’s
behind the claim.
Understand the source
Ingredient origin, supplier traceability and farm-level traceability are different levels of information. Be precise about what is known.
Look at the whole brief
Availability, performance, safety, consistency and the supply chain all belong in the conversation. A single attractive ingredient story cannot settle every question.
Publish the evidence
We will only present project outcomes and measurable progress when the boundaries, dates and supporting records are clear. No borrowed badges. No invented counters.
Honest progress
beats a big promise.
This page sets out the questions we believe a responsible project should ask. It does not claim that a sourcing programme, farmer fund or quantified environmental result has been achieved.
For a sourcing requirement in your project, put the claim you need to make, the evidence you require and the target market in the brief.
Talk through a sourcing requirementGOOD CHEMISTRY STARTS WITH A CONVERSATION