01Great taste starts with a better brief.
How to brief a flavour project: the product, the sensory target, the constraints and the decisions that move development forward.
Read the story ↗THE FÜNK JOURNAL
Fresh thinking.
No filler.
Useful notes on taste, scent and the detail between an interesting idea and a better product. Plus a little news from our world.
Start a project
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02“Smells expensive” is a start.
Turn a scent idea into a useful fragrance brief, from sensory direction and references to the product base and intended use.
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03Less “love it”. More useful feedback.
A practical sample-evaluation guide for flavour and fragrance projects: prepare consistently, keep records and send feedback a developer can use.
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04Same direction. Better questions.
What flavour matching means, what a reference can tell you and how to set a sensible target for a matching project.
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05The bottle sniff is the audition.
Why fragrance should be evaluated in its intended product base, with a practical plan for observations, revisions and approval.
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06Three documents. Three different jobs.
Product specification, safety data sheet and certificate of analysis: what each tells a buyer, and what to check before using them.
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07Same senses. Different briefs.
Flavours and fragrances both work with sensory character. Their intended uses, evaluation and technical requirements still need to be treated separately.
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08Chemistry without conformity.
An independent flavour and fragrance house built on a simple belief: the world does not need more of the same.
Read the story ↗GOOD CHEMISTRY STARTS WITH A CONVERSATION