THE PEOPLE BEHIND THE WORDS

FÜNK editorial.

Useful thinking on taste, scent and the detail that gets a project moving.

Our journal is written for founders, product developers, creative teams and buyers. It should help you ask better questions and prepare a more useful brief.

What you can expect

Clear explanations, practical questions and sources where a technical point needs support. We distinguish a sensory idea from a released formulation, and general guidance from application-specific advice.

How to use the guides

Use them to organise a conversation. Do not treat an article as an approval for a formulation, exposure level, product claim or target market.

Publication standard

General guidance is checked against its sources before publication. Product-specific technical requirements need assessment against the actual formulation, application and market. A named byline is used only where the authorship and credentials are real and approved.