Name the format
Share the wax, solvent system or other product base, intended fragrance level, packaging and target market.
FRAGRANCES / HOME FRAGRANCE
Good atmosphere.
No small matter.
The scent sets the scene. The product base decides how it performs. A candle, a reed diffuser and a room spray deserve their own development brief.
Start a project
A BETTER BRIEF STARTS HERE
Get the details
working together.
Define performance
A beautiful cold impression is only one part of the story. Agree how the finished product will be evaluated in the way it is intended to be used.
Keep use conditions explicit
Safety, classification, labelling and application documentation relate to the actual formula and use. One product category cannot stand in for another.
Good direction.
Specific application.
Use creative collections to describe the sensory destination. Use the project brief to explain the product, process and market it has to work in.
Explore a creative directionA LITTLE CLARITY
Good questions.
Straight answers.
Can I use one scent in candles and diffusers?
Possibly, but each application needs assessment and evaluation. A shared creative direction does not guarantee an interchangeable formulation.
Is a sample a performance guarantee?
No. A sample is for evaluation under agreed conditions. Finished-product performance needs testing in your product system.
GOOD CHEMISTRY STARTS WITH A CONVERSATION
Let’s talk
home fragrance.
Share the application and sensory target. We’ll start by scoping the right conversation.
Start a projectTalk samples