Tell us how it is used
A rinse-off product and a leave-on product are different briefs. Define the intended user, application, exposure context and target territory.
FRAGRANCES / PERSONAL CARE
Everyday rituals.
Extra character.
The small daily rituals deserve a little character. The right scent also has to get along with the formula, the pack and the way the product is used.
Start a project
A BETTER BRIEF STARTS HERE
Get the details
working together.
Share the base
Surfactants, pH and other ingredients can change the scent experience. Development and evaluation need to account for the actual formulation.
Look beyond first sniff
Appearance, odour and stability in the finished base matter. Agree the relevant tests and documentary requirements before launch.
Good direction.
Specific application.
Use creative collections to describe the sensory destination. Use the project brief to explain the product, process and market it has to work in.
Explore a creative directionA LITTLE CLARITY
Good questions.
Straight answers.
Does a floral scent contain the named flower?
Not necessarily. An olfactory description does not establish composition, natural-origin content or allergen status.
Can we scope a fragrance-free product here?
Tell us what you mean by fragrance-free and what the formulation needs. Definitions and labelling requirements should be checked for the intended market.
GOOD CHEMISTRY STARTS WITH A CONVERSATION
Let’s talk
personal care.
Share the application and sensory target. We’ll start by scoping the right conversation.
Start a projectTalk samples